Content strategy refers to the planning, development, and management of contentwritten or in other media. If youre new to writing web content and working with a team new to organizing its content needs, you will love kristina halvorsons content strategy for the web. She is recognized as one of the top content strategy experts in the world and is the founder of the confab content strategy conference. The elements of content strategy erin kissane, kristina. Simon bate designed the dita open toolkit pdf plugin for this book. She is a passionate advocate for content strategy and wants you to be, too. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. This class will cover various aspects of content strategy and social media, including web content strategy and content management more generally. Kristina halvorson is the founder and president of brain traffic, a web content agency. Apr 06, 2018 starting the content strategy workshop, kristina halvorson introduces herself and her background with content strategy. Content strategy for the web by kristina halvorson pdf. Kristina halvorson, content strategy author and advocate as the number of ways that associations can communicate with their members and the public has grown significantly, it. Content strategy plans for the creation, publication, and governance of useful, usable content.
Kristina halvorson author of content strategy for the web. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online. You can access the entire library of presentations ondemand from the web content conference video archive. The elements of content strategy erin kissane, a book apart publishers, isbn. Content strategy by dam news staff provideo coalition. As recently as 2009, the term content strategy was one that was rarely heard and little understood. If you are still wondering how to get free pdf epub of book content strategy for the web by kristina halvorson. Columbia content strategy collette 9 21 12 posting version. The term has been particularly common in web development since the late 1990s. Click on below buttons to start download content strategy for the web by kristina halvorson pdf epub without registration. May 09, 2017 enter content queen, kristina halvorson, the expertstrategist whos made a career helping companies make all the right marketing moves including where to put their web content, what to do with it, and most importantly, how to gauge its success. Kristinas work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Is your web content useful, usable and, and findable. Kristina is one of the leading experts on content strategy, and like us, she calls minnesota home.
Foreword by kristina halvorson, author of content strategy for the web the content strategy toolkit. The book helps to define the discipline and business value of content strategy, offering simple steps for introducing the discipline into the web project process. Kristina halvorson is widely recognized as one of the most important voices in content strategy. Sep 17, 2015 shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences. Jun 24, 20 content strategy for the web by kristina halvorson published 22 august 2009. The video below features web content strategist kristina halvorson and her talk content strategy. Put 10 people in a room and ask them to define content strategy, and youll likely get 10 different answers. In three short years, she has single handedly brought content strategy to the forefront of the ux communitys attention. And thats in large part due to the relentless work and campaigning of one kristina halvorson. In this interview, she pulled no punches, giving me a candid take on content marketing and revealing why content strategy is still such a mystery for so many organizations. One such system was created by kristina halvorson from the content strategy agency, brain traffic, and proposed in her book, content strategy for the web.
Download for offline reading, highlight, bookmark or take notes while you read content strategy for the web. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. It is the second edition and waht is in the book is very appropriate and current but bear in mind that kristina halvorson revised the content strategy quad 2018. In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation with limited eye rolling with our content strategists, the springbox account management team picked up content strategy for the web by kristina halvorson.
You will find the new one on halvorsons braintraffic blog. First content strategy conference, cs forum pictured, takes place in paris, france in april coorganised by firehead. Methods, guidelines, and templates for getting content right meghan casey foreword by kristina halvorson, author of content strategy for the web the content strategy toolkit. Enter content queen, kristina halvorson, the expertstrategist whos made a career helping companies make all the right marketing moves including where to put their web content, what to do with it, and most importantly, how to gauge its success. For organizations all over the world, content strategy for the web is the goto content strategy handbook.
Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. Dick johnson of vr communications provided the missing linkan automated way to export the dita source files over to wordpress. And what does the content renaissance mean for you. A unified content strategy by ann rockley and charles cooper. Winning at content on the web ahava leibtag, morgan kaufmann publishers, isbn. She is the author of content strategy for the web, a book thats being called the most important thing to happen to user experience design in years peter morville, ambient. Get content, get customers by joe pulizzi and newt barrett also published. Turns out what you do with that content, also, pretty important. Oct 16, 2017 kristina halvorson literally wrote the book on it. Developing a content strategy for an academic library website.
Content includes the text, graphics, video, and audio that make up an interactive experience. Quality, relevant content cant be spotted by an algorithm. Understand content strategy and its business value. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy.
Content strategy for the web by kristina halvorson, melissa. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences in this article, i share some of kristinas meetup insights that could go a long way toward making content marketing. Advance praise for content strategy for the web, second edition. Content strategy tcc6710 70465 northeastern university. How to do content strategy probably mozcon 2015 treehouse. Kristina halvorson is an author and speaker known for her expertise in website content strategy. Excerpted from content strategy for the web by kristina halvorson and melissa rach.
Dec 22, 2014 kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. This is free download content strategy for the web by kristina halvorson complete book soft copy. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical. We will have lectures on your readings, but we will also do inclass work on various projects, potentially including a client project. Thank you, kristina halvorson, for believing in me so much that you let me write this sucker on brain tra. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Discover the processes and people behind a successful content strategy. Kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Kristina halvorson technically, web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files pdf.
In the space of a few chapters, she had changed our field forever, for the better. Learn content strategy with kristina halvorson owner of. Kristina halvorson is the author of content strategy for the web 3. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Content strategy plans for the creation, publication, delivery, and governance of useful, usable content content strategy helps you understand not only what content needs to be created and published, but why. Content strategy for the web by kristina halvorson pdf free. Free content strategy web kristina halvorson pdf epub mobi. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. The content strategy template walks you through researching and writing up the three key elements of a content strategy. Kristina halvorson technically, web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files pdf, buttons, icons, and logos. She is the author of content strategy for the web, a book thats being called the most important thing to happen to. Make smarter, achievable decisions about what content to create and how. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through. Get free shipping on content strategy for the web by kristina halvorson, from.
Kristina is the author of content strategy for the web, a musthave for anyone starting or managing a web site. This book builds on the work of industry leaders, especially. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. After suggesting that crucial part of content strategy is actively listening to other people, she asks the students to interview each other about their primary pain points with content. First content strategy speakers on the programme at sxsw. A lot depends on who you are and what sort of content strategy youre interested in. Since 1997, kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Luckily for you, the organizers recorded the sessions you missed and have made them available at no charge on the web. It reiterates that your strategy helps you to identify what already exists, what should be created. Kristina halvorson, author of content strategy for the web kristina halvorson is the ceo and founder of brain traffic, a content strategy consultancy. Content strategy for the web by kristina halvorson published 22 august 2009. A strategy should provide an assessment of the clients current content, as well as insight into their competitors content. Content strategy for the web by kristina halvorson in chm, fb2, fb3 download ebook. Science of influential web content, colleen jones not just.
A content strategy roadmap uies all you can learn library. Buy content strategy for the web by kristina halvorson. If you already know what youre doing, and your team is experienced, this book wont help you. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Halvorsons system presents content strategy as a circle split in two main halves, content components on the left, and people components on the right.
Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Developing a content strategy for your library website. Content strategy for the web by kristina halvorson. Aug 12, 2009 if youre new to writing web content and working with a team new to organizing its content needs, you will love kristina halvorson s content strategy for the web. Content strategy for the web, kristina halvorson the industry standard primer clout. She is the ceo of brain traffic, the coauthor of content strategy for the web, and the founder of the confab content strategy conferences. Methods, guidelines, and templates for getting content right meghan casey the content strategy. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. Kristina halvorson on creating content cmos care about.
This second edition retains all that was wonderful in the first book, while. Content strategy for the web 2nd edition kristina halvorson and melissa rach, new riders publishers, isbn. If youre accountable for creating content for marketing and sales i encourage you to immediately get copies of kristina halvorsons content strategy for the web for everyone on your team. Content strategy for the web by kristina halvorson and. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Content strategy for the web by halvorson, kristina. No matter the platform, publication, or format, content refers to everything that conveys meaning. My approach to content strategy is highly informed by my professional life as a content and experience strategist for one of the top healthcare strategy firms in the country, as well as my creative background as a theater director and practitioner surprisingly, theater direction and content strategy inform one another in rather illuminating ways. Journal of electronic resources librarianship 25, no. Kristina halvorson on content strategy creative bloq. And to be a passionate advocate for content strategy.
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